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The marketing mix at Cadbury's.
(eVideo)
Contributors
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Format
eVideo
Physical Desc
1 online resource (1 video file, approximately 35 min.) : digital, .flv file, sound
Status
Description
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More Details
Language
English
Notes
General Note
Title from title frames.
Date/Time and Place of Event
Originally produced by TV Choice in 1998.
Description
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products. Fuse benefits from the Cadbury name - the masterbrand. To launch the new bar there is a big advertising campaign. But not everyone likes the ad. Some think it too ironic, others just silly. Public relations, too, plays a key part. The launch of the new bar gets TV, radio and press coverage. The launch is a great success - but does the world really need another chocolate bar?
System Details
Mode of access: World Wide Web.
Citations
APA Citation, 7th Edition (style guide)
(2014). The marketing mix at Cadbury's . Kanopy Streaming.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)2014. The Marketing Mix At Cadbury's. Kanopy Streaming.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)The Marketing Mix At Cadbury's Kanopy Streaming, 2014.
MLA Citation, 9th Edition (style guide)The Marketing Mix At Cadbury's Kanopy Streaming, 2014.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Grouped Work ID
8fe65175-6296-88c3-55de-d9c6a6149ecb-eng
Grouping Information
| Grouped Work ID | 8fe65175-6296-88c3-55de-d9c6a6149ecb-eng |
|---|---|
| Full title | marketing mix at cadburys |
| Author | kanopy |
| Grouping Category | movie |
| Last Update | 2023-08-01 09:56:22AM |
| Last Indexed | 2024-06-26 04:07:28AM |
Book Cover Information
| Image Source | sideload |
|---|---|
| First Loaded | Jan 1, 2024 |
| Last Used | May 15, 2024 |
Marc Record
| First Detected | Sep 23, 2021 01:34:36 PM |
|---|---|
| Last File Modification Time | Sep 23, 2021 01:34:36 PM |
MARC Record
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| 500 | |a Title from title frames. | ||
| 518 | |a Originally produced by TV Choice in 1998. | ||
| 520 | |a The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products. Fuse benefits from the Cadbury name - the masterbrand. To launch the new bar there is a big advertising campaign. But not everyone likes the ad. Some think it too ironic, others just silly. Public relations, too, plays a key part. The launch of the new bar gets TV, radio and press coverage. The launch is a great success - but does the world really need another chocolate bar? | ||
| 538 | |a Mode of access: World Wide Web. | ||
| 610 | 2 | 0 | |a Cadbury Ltd.|x Marketing. |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Chocolate|x Marketing. | |
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