Learn how to market your library's services to your community. From learning about your target audiences to crafting a mission statement, this program shows you how to create an effective marketing plan. In addition, you'll learn how to create a message for your library to make short-term and long-range planning a success.

When her feelings for her boss, former football hero Jack McGarry, are exposed, Larissa Owens tries to convince him to take a chance on love.

This exciting program shows how to provide outstanding customer service in person, on the phone, and online. Putting Customers First also shows how two libraries transformed themselves by following basic principles of customer service. The Columbus (OH) Metropolitan Library implemented a 48-hour turnaround time in its technical services department in order to provide better customer service and keep their library relevant to its customers. The West...

Jay Bernstein, an entertainment industry fixture who helped launch the careers of celebrities including Farrah Fawcett and Suzanne Somers, was famed for his sense of showmanship, his outrageous style, and the publicity stunts he engineered to get attention for his clients. Starmaker tells his story, from his childhood in Oklahoma City and his first job in a Hollywood mailroom to the ownership of his own public relations firm and his work as a television...

Keith Ferrazzi's techniques have earned universal praise for their ingenuity, ease of applicability, and, most importantly, effectiveness. The key to success in both life and work, Ferrazzi convincingly argues, is building solid relationships. But what distinguishes Ferrazzi's approach from other networking strategies is the emphasis on helping others so they might help you. It's not enough to ask a favor when you need one. To build meaningful relationships...

The world's most widely used and seminal introduction to public relations-now fully revised and updated for the 21st century with online strategies that work. Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's...

Ce livre donne d'excellents conseils et astuces sur la façon de faire du marketing par courriel de la bonne manière. Quelles sont les méthodes ou les approches d'un bon marketing par courriel, des stratégies de marketing par courriel et comment augmenter ses profits avec le marketing par courriel et le marketing relationnel? Ce livre se compose de 26 chapitres et écrit en environ 16000 mots. Table des matièresPublicité, Pas Spamming. Marketing...

Have you wanted to start your own street team but had no idea where to start? Do you want someone to just give you the bottom line? Then this guide is for you!

#NOT a real book (Just a screed) Does all the hype surrounding social media make sense? Isn't it time that somebody tried to deconstruct all this bullshit? What are social media? Are they the same websites we used to call social networks? Why did we start calling them social media? What is social media marketing? Are companies doing it right? Does it make sense to send your website visitors to Twitter and Facebook? Do people really want to "engage"...

Public relations has always been an essential part of doing business, which is probably why you're shelling out big money to an outside PR firm. But the truth is that you don't need them. You already have all the necessary tools in-house to do as good as job as the so-called experts. Cameron Herold and Adrian Salamunovic have taught thousands of company execs how to exploit free media coverage and ditch these expensive, often ineffective outsiders....