With Mexico playing a growing role in business today, it's essential to give your employees proper training to work effectively with Mexicans. Every day corporations are losing business and money because of poor communication and lack of understanding. With the Doing Business in Mexico video training program, you'll get essential insight into this critical market and its diverse people. You'll learn how to see Mexicans as they really are, and how...

A New York Times bestseller. For millions of people, travel by air is a confounding, uncomfortable, and even fearful experience. Patrick Smith, airline pilot and author of the popular website www.askthepilot.com, separates fact from fallacy and tells you everything you need to know: -How planes fly, and a revealing look at the men and women who fly them -Straight talk on turbulence, pilot training, and safety. -The real story on delays, congestion,...

Herbert Matter designed a series of cutting-edge Swiss travel posters that won international acclaim for the pioneering use of photo-montage combined with type. Always striking a balance between fine art projects and commercial work, the taciturn designer found his own unique language. He was inspired by Russian constructivists and taught by artists in Paris in the late 20s. With his photography he was adept in documenting the early furniture of Charles...

Tai A Chau is home for both farmers and fishermen who use the island as a permanent harborfor their small floating homes. The daily routines of Mr. Wong, a fisherman, and Mr. Ng, a farmer, are representative of their respective problems of survival, mutual dependence, and hopes for the future.

Shows how to attract attention with the layout formats of Picture Window, Silhouette, Square Zero, Mondrian, Closure, Oversizing, Juxtaposition, Surrealism, and Shock. Discusses how graphic designers direct attention within an ad by using the layout techniques of “diagonal”, “standard”, “C”, “Z”, “overlapping”, and “spatial progression.” Concludes with a special section on the importance and use of headlines and sub-headlines....

El propósito de este libro es describir, de manera introductoria, el derecho de la publicidad en el ordenamiento jurídico peruano, identificando sus principales categorías e instituciones. En tal sentido, se aborda el ámbito general sobre la materia, las líneas directrices de la actividad publicitaria y el marco regulatorio de los actos de competencia desleal relativos a la publicidad, subrayando la relación entre esta y la concurrencia en el...

La publicación congrega a reconocidos abogados de Perú que son especialistas vinculados al Derecho de las Obligaciones. Los temas desarrollados por los autores del libro cuentan con una posición propia respecto a las modalidades, efectos e inejecución del Derecho de las Obligaciones, lo cual enriquece a esta obra, dividida en tres partes, por las distintas perspectivas sobre temas puntuales del ámbito profesional y académico. La primera parte...

Para la OMPI (Organización Mundial de la Propiedad Intelectual) la propiedad intelectual engloba tanto los derechos de propiedad industrial (marcas, patentes, diseño industrial, denominaciones de origen) como los derechos de propiedad intelectual (derechos de autor y derechos conexos). Este libro comprende la redacción tomada de la Ley 23/2006, de 7 de julio, por la que se modifica el texto refundido de la Ley de la Propiedad Intelectual, aprobado...

The financial meltdown from the perspective of a number of players: Michael Burry, a bizarre autistic-like stock-picking genius, and the first to realize that the market's housing boom is based on a "house of cards" sham; Mark Baum, self-loathing fictional character whose firm picks up insider trading information from a wrong number phone call; Jarred Vennet, a smart-aleck broker who confirms the ominous suspicion; and Charles Gellar and James Shipley,...